Privacy policy

Last updated: 10 June 2026

Daft Künst Prints (“Daft Künst Prints”, “we”, “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, buy art prints from us, contact us, subscribe to our marketing, or otherwise interact with us.

This Privacy Policy applies to our website and to our online art print sales, customer service, marketing, and related services.

1. Who we are

Daft Künst Prints is a UK-based online art print business selling art prints and related products to customers in the UK and internationally.

Business name: Daft Künst Prints is a trading name of BeaknikPics Development Company Limited.

Registered address: Company number: 17134811 / Abacusbean, Levelq Offices, Surtees Business Park, Stockton-On-Tees, United Kingdom, TS18 3HR

For questions about this Privacy Policy or your personal information, please contact us via the webform on our website.

2. Personal information we collect

We may collect the following types of personal information:

Information you provide to us

Name
Email address
Billing address
Shipping address
Phone number, if needed for delivery or customer service
Order details, including products purchased, order value, delivery method and order history
Messages you send to us through our webform or customer service channels, including enquiries, returns requests, reviews, feedback or competition entries
Marketing preferences, such as whether you have subscribed to our newsletter

Payment information

Payments are processed by our payment providers. We do not normally store full payment card details ourselves. Our payment providers may collect and process payment card details, billing information, fraud-prevention information and transaction details in accordance with their own privacy policies.

Information collected automatically

When you use our website, we may collect certain technical and usage information, including:

IP address
Browser type and version
Device type
Operating system
Pages viewed
Referring website or campaign
Approximate location based on IP address
Date, time and duration of visits
Cookie and tracking preferences

Information from third parties

We may receive information from service providers and platforms we use to operate our business, such as:

eCommerce platform providers
Payment processors
Delivery and fulfilment partners
Email marketing providers
Analytics providers
Advertising platforms
Fraud prevention tools
Social media platforms, if you interact with us there

3. How we use personal information

We use personal information for the following purposes:

To process and deliver orders

We use your information to accept orders, take payment, confirm your purchase, package and ship prints, provide delivery updates, manage returns and handle customer service.

To operate our website and business

We use information to maintain our website, manage stock, improve our services, keep business records, troubleshoot issues, prevent fraud and protect the security of our website.

To communicate with you

We may contact you about your order, delivery, returns, account activity, customer service requests, updates to our terms or policies, or other service-related matters.

To send marketing

If you subscribe or where we are otherwise allowed by law, we may send you marketing communications about new prints, collections, offers, artist updates, events or promotions. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us via our webform.

To personalise and improve our website

We may use analytics and cookies to understand how people use our website, which products are popular, how customers find us, and how we can improve the shopping experience.

To advertise our products

We may use cookies, pixels or similar technologies to measure advertising performance and show relevant ads on third-party platforms, where permitted by law and your cookie choices.

To comply with legal obligations

We may use and retain information where necessary for tax, accounting, customs, consumer protection, dispute resolution, regulatory, legal or security purposes.

4. Our lawful bases for using personal information

As a UK-based business, we process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Where data protection law requires us to identify a lawful basis, we rely on the following:

Contract: to process your order, deliver products, provide customer service and manage returns.
Legal obligation: to keep tax and accounting records, comply with customs rules and meet legal requirements.
Legitimate interests: to operate and improve our business, prevent fraud, secure our website, respond to enquiries, and understand customer behaviour, provided those interests are not overridden by your rights.
Consent: for certain cookies, email marketing, or other activities where consent is required.
Vital interests or public task: these are unlikely to apply to our usual activities but may apply in exceptional circumstances.

5. Cookies and similar technologies

Our website may use cookies, pixels, tags and similar technologies. These technologies help us:

Make the website work properly
Remember your preferences
Keep your shopping basket functional
Understand website traffic and performance
Measure marketing campaigns
Show relevant advertising, where permitted

Some cookies are essential for the website to function. Others, such as analytics or advertising cookies, may require your consent depending on your location.

You can manage cookies through our cookie banner or browser settings. If you block some cookies, parts of the website may not work properly.

For more information, see our Cookie Policy, where available.

6. Who we share personal information with

We may share personal information with trusted third parties who help us run our business, including:

Ecommerce website and hosting providers
Payment processors
Fraud prevention and security providers
Warehousing, print production and fulfilment partners
Couriers, postal services and delivery providers
Email marketing platforms
Customer support tools
Analytics providers
Advertising and social media platforms
Professional advisers, such as accountants, lawyers and insurers
HMRC, customs authorities, law enforcement, courts, regulators or other public authorities where required

We only share information where necessary and require service providers to protect personal information appropriately.

7. International orders and international transfers

Daft Künst Prints sells to customers in the UK and internationally. This means your personal information may be processed in countries other than where you live, including by ecommerce, payment, fulfilment, shipping, analytics and marketing providers.

Where personal information is transferred outside the UK, we will take steps required by applicable data protection law to protect it. These may include using adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or other lawful transfer mechanisms.

8. How long we keep personal information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

Typical retention periods include:

Order records: retained for tax, accounting, legal and customer service purposes, usually for up to 6 years.
Customer service messages: retained for as long as needed to resolve your enquiry and maintain appropriate business records.
Marketing records: retained until you unsubscribe or we stop using the relevant marketing list.
Cookie and analytics data: retained according to the settings of the relevant tool or platform.
Legal and dispute records: retained for as long as necessary to protect our legal rights or comply with legal obligations.

We may delete, anonymise or aggregate information when it is no longer needed.

9. Your privacy rights

Depending on where you live, you may have rights over your personal information. For UK customers, these rights may include the right to:

Access the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict or stop certain processing
Object to certain processing, including direct marketing
Withdraw consent where processing is based on consent
Ask for a copy of your information in a portable format
Complain to the UK Information Commissioner’s Office

To exercise your rights, please contact us via the webform on our website. We may need to verify your identity before responding.

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us via our webform.

10. UK data protection contact and complaints

We encourage you to contact us first if you have any questions or concerns about how we handle your personal information. You can contact us via the webform on our website.

If you are in the UK and are unhappy with how we handle your personal information, you have the right to complain to the UK Information Commissioner’s Office.

11. Additional information for customers outside the UK

Because we sell internationally, customers outside the UK may have additional privacy rights under local laws, depending on where they live. These may include rights to access, correct, delete, restrict or object to the use of personal information.

If you wish to make a privacy request, please contact us via the webform on our website.

12. Additional information for California residents

If you are a California resident, you may have rights under California privacy law, subject to certain limits. These may include the right to:

Know what categories of personal information we collect, use, disclose, sell or share
Access specific pieces of personal information
Request deletion of personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information
Limit the use of sensitive personal information, where applicable
Not be discriminated against for exercising privacy rights

We do not knowingly sell personal information in the traditional sense. However, some analytics or advertising activities may be considered “sharing” or “selling” under California law if they involve cross-context behavioural advertising.

If we use advertising cookies or similar technologies, California residents may be able to opt out through our cookie tools, “Do Not Sell or Share My Personal Information” link, Global Privacy Control settings, or by contacting us via our webform.

13. Children’s privacy

Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If a higher minimum age applies in your country, we will comply with that requirement where required by law. If you believe a child has provided us with personal information, please contact us via our webform and we will take appropriate steps to delete it.

14. Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration and destruction.

However, no website, payment system or online service is completely secure. You should take care when sharing information online and keep any account details or passwords confidential.

15. Third-party links

Our website may contain links to third-party websites, platforms or services, including social media pages, payment providers, shipping services or artist-related links. We are not responsible for the privacy practices of third parties. You should read their privacy policies before providing personal information to them.

16. User-generated content and social media

If you tag us, comment on our posts, submit a review, or share photos of our prints online, your content may be visible to others depending on the platform and your privacy settings.

We may ask for your permission before reposting your content for marketing purposes. If you want us to remove a reposted item from our channels, please contact us via our webform.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a new “Last updated” date. If we make significant changes, we may provide additional notice where appropriate.

18. Contact us

For questions, requests or concerns about this Privacy Policy or how we handle personal information, please contact us via the webform on our website.

Beatnikpics Development Company
Company number: 17134811 / Registered office address: Abacusbean, Levelq Offices, Surtees Business Park, Stockton-On-Tees, United Kingdom, TS18 3HR